In recent times, people are getting more into health and fitness. They not only try to get in more workout and eat better, but they also read blogs and watch videos for the same. Reading health blogs inspires them to cook healthy recipes or try a health challenge that is better for them. Moreover, health and well blogs motivate people to keep working on their bodies and health.
So, if you are a health enthusiast who has worked on their body and got fit, or you have an experience that you know will inspire people to travel this journey or more you can start a wellness and health blog. It is quite simple to start a blog; you can create one using WordPress. After that, you need to buy a domain name and a hosting service. These are the basics for starting a blog, but to create a health blog, you need to follow some tips as well, which we will discuss below.
1. Figure out your health blog niche
Niche is a specific area of a wider topic. When it comes to the health industry, there are a lot of things you can write about. Here are the niches from which you can choose what you want to write. It can be more than one, or you can cover the whole topic, but starting with a niche is better for your blog.
Diet or weight loss: blogs are ones which give advice or information about diets or so on.
Training blogs: refers to blogs that runners create. They share their running details, diet after the run and more.
Fitness professionals: If you are a wellness coach or personal trainer, you can start a blog in this niche.
Other niches include healthy eating and living, other blogs that are lifestyle but do have some health articles in it.
How to find your niche?
- Start with a wider topic, and when you find your footing, you can narrow it down.
- Find out which topic is popular and get higher traffic from the customers.
2. Have a strong message
A health blog is personal because unless you have a story which people can relate with, no one would read it. They are looking for a personal journey, so make sure you convey that message with your content well.
3. Figure out your intention for writing a blog
Knowing your intention for writing a health blog is crucial. The reason for starting a blog can be the knowledge you have about diet or exercise that you want to share with others. It can also be your weight loss and health journey that you want to share with others, or it can be to earn money.
Whatever the reason or intention is, knowing that is crucial. It will help you figure out who your customers are, which competitor you have to look out for, and more. Also, it will help you curate the best content, visual, and derive your tone for writing the content.
Take a look at a sample mental health blog
4. Promote your blog on social media
Any blog will work if people know it exists. The best way to promote your blog is through different social media platforms. Social media handles provide you with visitors which is needed if you want to get better ranking on Google. When promoting on social media, keep these things in mind:
- Share posts consistently.
- The images should be appealing and must have a consistent theme. You can use Canva for the same, as it has templates which make creating a consistent theme for your feed easy.
- Captions need to be appealing, short and need to include a CTA.
- Make sure you use hashtags that are popular, relevant, and related to your brand.
5. Be unique but helpful
Everyone has a different journey when it comes to their health and body. So, using that will help your blog be unique, but you cannot just keep talking about yourself. If you want a successful blog, you need to inspire people and solve their problems. So, talk about the current food or weight-related issues that people are embarrassed or too awkward to talk about.
Make your blog a safe space where people can talk and learn and be open about their issues and do something about it.
Health is wealth literally in this sense. Use these tips to write an authentic health and wellness blog and it will succeed.